In the past, we had more of visual pollution like crazy signage, ugly interiors, supermarkets besides supermarkets and others. But today, what is the retailer doing to create a pleasurable experience for the customer?
Your customer’s journey must be seductive, eye-catching and captivating. Whatever be the size of a retail sales area the experience needs to be a totally sensory one and that’s the “Barry White Effect” where you romance the customer. A slow, steady and consistent arousal of passion in customers. And this begins with the visual communication: the initial lust.
Where ever I see these days, there are sensual lights, eye-catching colors, exotic decors and elaborate wooing; a creation of moods to be exact. It is, as if the retailers just learnt to capture an inherent human need of lust.
Of lately the look is mischievous, with a dash of mystery to arouse you, and we, connect to it in a flash of lightning. Of course, each brand chooses to activate a different set of emotions. Some tingle the romantic sensations, some the eternal naughtiness, some the sophisticated aura, few the shyness and many the wild-dark side.
Look at the Louis Vuitton “Madonna In & Out Store” decor. You might wonder what’s with a pair of hot legs and an equally hot bag…..well both satiate. The same is with open spaces and curvy interiors. This is how wild a brand visual communication can get.
Retailers will go all out to romance their customer and get them down on their knees, begging for more.
No comments:
Post a Comment